It is no longer news that top rated singer Davido has added Pepsi endorsement to his expanding portfolio of corporate endorsements. Both the singer and Pepsi made much noise about it a couple of days ago. In his characteristic manner, the Aye crooner couldn’t just keep it together as he allegedly screamed on Snapchat “F**k Coke when you have Pepsi”. Known for his untoward outbursts, Davido didn’t surprise anyone, but if there was ever a hint as good as any, the singer’s show of emotion might have been a frustration of sort over inability to clinch a deal with Coke. It is an open secret that artistes directly and indirectly lobby corporate bodies for endorsement deals. It is through these deals they can actually have a reassured money in the bank, aside the shows and events. CD sales are definitely out as a result of piracy.